Trending on Twitter seems to be a big mistery. It is not really that complicated. If you run a business with over twenty people then all you have to do is have a conversation. Tweet with your main account then have the others discuss, the employees could tweet questions or replies. Keep this up for at least 15 minutes using your branded hashtag. If you have a customer base then tell them about it and ask them to use the hashtag, bam Trending.
Now what to do with those people, well you should funnel them to your youtube channel or website. Get them to take some type of action, Trending by itself is useful because it gets you exposure and some seo value from the tweets.
Smaller business? Just get your customer base to help. If you have a good relationship with them it should not be hard.
Btw Check out Vector Marketing for some marketing tips.
Tuesday, December 9, 2014
Follow the story of Jack Burke's struggle with Neurofibromatosis (NF) and find out how Vector Marketing and Front Row Foundation made his dream come true.
Sunday, October 19, 2014
Wednesday, August 1, 2012
Your first step in becoming a social media guru is to start branding yourself. Start by checking all major social networks to see if your brand is available. If you are want to be a social media guru for hire then brand yourself and if you are doing it for a company then brand for them. Make sure similar user names are available then sing up even if you are not planning on using a specific network right now. That way when you are ready to use it you will have a familiar name available. Don't believe me look at nissan.com, you would think that that belongs to the car company...wrong. They did not think in advance.
Branding Should be chosen well and at the very start and heart of your social media campaign.
http://www.laptopbagsandcases.com/ Chose a tree frog as their character to represent them and it has received a lot of attention even though their social media campaign just started. In this video you can see the many uses of the frog:
One you have all of the names in use then start creating icons for your profile. If you are doing it as a person then use a picture of yourself because people will be more likely to follow a person. Do not start any social media activity with the default or empty Icons.If you are a company then brand yourself with your profile pics. Use a large image and size it to the different aspects needed. If you can afford it have a graphic designer get creative with them incorporating it with your logo. Anybody familiar with after effects should be able to achieve greatness with your design.
Here are some images I used for Movie Hive as examples:
|Icon for Social Media Sites|
|Cover image for social sites, modified for each site.|